Google unveils Gemini 3.5, Omni video AI and Spark agent at I/O
Google announced a suite of new Gemini capabilities at its I/O 2026 conference aimed at marketers and business teams. Gemini 3.5 is billed as an ultra‑fast model that speeds up customer‑support automation and personalization. Gemini Omni adds conversational video generation, letting users create and edit high‑quality videos from text or audio prompts. Gemini Spark introduces a 24/7 autonomous…
What you can do with it
AI at Work →Create brand videos from text, right inside Gemini
Generates and edits videos from text or audio via conversation.
- Who for
- marketers
- Cost
- free tier
- Effort
- minutes
Use it for
- Create ads
- Produce social clips
- Draft tutorials
Watch out Limited to Google Cloud users, may need account
Key points from the news
- Google introduced Gemini 3.5, promising faster customer‑support automation and personalization
- Gemini Omni can generate and edit high‑quality videos from text or audio via conversation
- Gemini Spark adds a 24/7 autonomous agent; Intelligent Search shifts SEO toward AI‑agent optimization
For marketers, the announcements promise faster AI‑powered support, on‑demand video creation without filming, and the need to optimize for AI agents that will increasingly mediate consumer interactions. Brands are urged to consider how these tools can become partners in customer experience rather than just efficiency boosters.
[Google I/O 2026] AI is moving from 'Search' to 'Action'! A summary of the latest announcements that marketers and business professionals must see
note.com · 25 October 2026
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