Heimstaden uses OpenAI to cut property image costs by 99% and speed asset assessments

In the Netherlands, AI‑generated virtual staging reduced the cost of a property image from about €50 to under €0.10 – a drop of more than 99% – giving Heimstaden an estimated annual saving of €130,000. Using Codex, analyst Julia Erlandsen built a pipeline that assessed 20,112 assets, produced over six million rows of data, and cut the delivery effort from five people for a year to two people for two months, avoiding external consultants. Half of the workforce adopted ChatGPT within two to three months, and a new Procurement Intelligence Platform now links Outlook, SharePoint and Teams to OpenAI APIs for contract work.

Heimstaden’s three‑pillar AI plan focuses on employee empowerment, a central transformation office with AI champions, and modernising data models. The firm is also co‑developing Amplio Estate, a property‑management system designed for AI‑driven workflows, signalling a longer‑term push toward intelligent, human‑oversight‑rich building operations.