Macmillan staff say publisher pushed flawed AI tool NOA then killed it
Macmillan employees tell WIRED the publisher rolled out an internal AI assistant called NOA (No Ordinary Assistant) in 2024, developed by German firm Chaptr, which is backed by Macmillan's parent company Holtzbrinck. Staff were encouraged to use NOA for emails, marketing copy, research, and even performance-review goals, though they were warned it could hallucinate and needed human…
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Key points
- Macmillan launched and later killed internal AI tool NOA, built by Chaptr (Holtzbrinck-backed)
- Staff say NOA was unreliable; leadership then pushed Google Gemini, which editors found useless for evaluating submissions
- Big Five authors (30M+ copies sold) report AI-hallucinated copy, editors using AI instead of reading, and no publisher promising zero AI use
Read the original at Wired AI · by Adam MorganOpen source ↗
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