Meta adds AI tools to let users shape Facebook Feed and Reels
Meta has introduced new AI-powered features that allow Facebook users to directly influence their content recommendations. The company is rolling out a tool called "Your algorithm," accessible via the three-dot menu on posts, where users can add and manage specific topics they want to see in Feed and Reels. This dedicated space lets users tell the platform exactly what they are interested in,…
Key points
- Meta launched "Your algorithm" to let users manage topics in Feed and Reels.
- Users can provide natural language feedback to update recommendations in real time.
- Large language models now process user intent to refine Facebook's ranking systems.
In addition to managing topics, Meta is introducing more direct feedback mechanisms. When users click "Interested" or "Not interested" on a post, the system may ask follow-up questions to gather more detail. Users can then provide feedback in their own words, and the recommendations update in real time. This conversational approach allows for finer control over the content stream compared to previous binary feedback options.
Meta states that large language models (LLMs) are central to this update. By incorporating the interests, context, and intent behind natural language, the ranking systems can adapt within the same session. The company describes this as an evolution in how ranking works, combining freeform text with existing engagement signals to create a more responsive algorithm.
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Your Algorithm, Your Words: New Ways to Shape What You See on Facebook
Meta Newsroom · 13 October 2026
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