Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls
Elon Musk and Mark Zuckerberg used the term superintelligence instead of AI during their recent earnings calls, aligning with President Trump’s September directive to replace AI with superintelligence in federal documents. Musk’s SpaceX renamed its AI division to SpaceXSI in October, and he described his humanoid robots as using superintelligence rather than AI on Tesla’s call. Zuckerberg…
Key points
- Musk and Zuckerberg used *superintelligence* instead of *AI* on earnings calls, following Trump’s September directive
- Meta already had a *Superintelligence Labs* unit before the rebranding, while SpaceX renamed its AI division *SpaceXSI*
- Other CEOs like Jassy, Nadella, and Pichai continued using *AI* in their earnings call remarks
Other tech CEOs resisted the shift. Amazon’s Andy Jassy used AI over a dozen times in his remarks, Microsoft’s Satya Nadella framed AI as an empowerment tool, and Alphabet’s Sundar Pichai highlighted AI investments in his opening comments. IBM’s Arvind Krishna and Intel’s Lip-Bu Tan also mixed superintelligence and AI in their calls, while Nvidia’s Jensen Huang praised Trump’s White House Accord on Super Intelligence on social media. The rebranding follows Trump’s push ahead of midterm elections, though its adoption remains uneven across the industry.
Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others did not
CNBC Technology · 30 October 2026
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