Netflix buys Ben Affleck’s AI firm InterPositive for $587 million
Netflix acquired Ben Affleck’s AI-powered filmmaking company InterPositive in March for $587 million. Affleck, who co-founded the firm in 2022, joined Netflix as a senior advisor after the deal. The company’s AI model was trained on a proprietary dataset filmed on a soundstage, reportedly for tasks like background generation and lighting adjustments.
Key points
- Netflix paid $587 million to acquire Ben Affleck’s AI filmmaking company InterPositive in March
- InterPositive’s AI model was trained on proprietary footage shot on a soundstage for background and lighting tasks
- Affleck’s film *Animals* faced backlash for AI-related errors, including a physics-defying scene and a misspelled billboard
Affleck’s recent film Animals, however, sparked criticism for AI-related errors, including a viral scene where a child appears to defy physics. Other glitches—like a misspelled billboard in the background—fueled debates over the technology’s readiness. Affleck defended AI’s role in filmmaking, calling it useful for efficiency in post-production, though critics argue the film’s flaws stem from broader issues like weak acting and dialogue.
Netflix spent big on Ben Affleck’s AI company. After Animals, they might wonder why
the-independent.com · 13 October 2026
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