Microsoft adds Topics Portfolio to Bing Webmaster Tools for AI search query grouping
Microsoft announced a beta feature called Topics Portfolio inside the AI Performance report in Bing Webmaster Tools. It groups the queries your site is cited for in AI answers into broader topics and lists queries in those topics where other sites appear and yours doesn’t. The feature is only available if Bing has enough data on your website, and topics with too little site presence or ecosystem…
What you can do with it
AI at Work →Identify content gaps with Bing Webmaster Tools
What you get You can plan SEO for AI search and track topic-level query performance.
Groups AI search queries into topics and shows gaps where your site is missing.
- Who for
- marketers, founders and operations
- Cost
- free
- Effort
- minutes
- Already included in
- Bing Webmaster Tools
Use it for
- Identify content gaps
- Plan SEO for AI search
- Track topic-level query performance
Watch out Only available if Bing has enough data on your site
Key points from the news
- Topics Portfolio groups AI search queries into topics and shows where other sites are cited but yours is not
- Feature is in beta and only appears if Bing has enough data on the website
- Metrics include Topic Size, Sites Cited, and Queries, with opportunity queries given as ranges
Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern
Search Engine Journal · 14 October 2026
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This text was published by Search Engine Journal and written by Matt G. Southern. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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