OpenAI adds visual ad format to ChatGPT ads in beta
OpenAI’s ChatGPT ads, which appear below answers on the Free and Go plans, entered a new visual format test announced on October 5, 2026. The beta visual unit will be trialed during image generation later this month in the United States with a first group of advertisers. Ads remain labeled as sponsored, show an advertiser’s name, logo, headline, description, landing page and image, and are not…
What you can do with it
AI at Work →Run ads in ChatGPT using OpenAI’s beta Ads Manager
What you get You can launch and track ChatGPT ad campaigns without leaving the platform.
Create, manage, and monitor ChatGPT ad placements from a self-serve dashboard.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Launch ads
- Track performance
- Test visual format
How to set it up · From OpenAI’s own page
- Create an Ads Manager account.
- Sign up to be taken into Ads Manager.
- Create your account in Ads Manager.
- Create campaigns in Ads Manager.
Watch out Only available on Free and Go plans, not for users under 18
Key points from the news
- OpenAI announced a beta visual ad format for ChatGPT ads on October 5, 2026, to be tested during image generation in the U.S.
- ChatGPT ads run only on Free and Go plans, not on Plus, Pro, Business plans or for users under 18.
- Early case studies report a 15.3% lower CPA for WeightWatchers and 67% incremental purchases for wellness brand Dose on ChatGPT ads.
The guide compares ChatGPT ads with Google Search ads across intent, reach, creative formats, measurement and cost. ChatGPT matches ads to conversation context via “hints” rather than exact‑match keywords, reaching about 1.2 billion weekly users versus Google’s over 5 trillion annual searches. Measurement tools are emerging: the Ads Manager beta reports impressions, clicks, spend, CPC, CPM and conversions, and OpenAI has added a pixel, Conversions API and integrations with partners such as Hightouch, Tealium and LiveRamp. Early case studies show lower CPA for WeightWatchers and high new‑customer lift for other brands, but the data are limited and should be treated as preliminary.
ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
HubSpot Marketing Blog · 29 October 2026
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This text was published by HubSpot Marketing Blog and written by rsukhraj@hubspot.com (Ramona Sukhraj). It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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