OpenAI feeds partner content to ChatGPT as pre-summarized priority results, analysis finds
An analysis by David Konitzny, a GEO researcher at Berlin startup Peec AI, shows that OpenAI routes licensed partner content into ChatGPT through a dedicated pipeline called "labrador." This pipeline serves pre-generated summaries from 12 publishers across 43 domains, including Condé Nast, Hearst, Axel Springer, News Corp, Reuters, and AP, plus sites like Allrecipes and Tom's Guide. Partner…
Key points
- Partner content flows via a dedicated "labrador" pipeline as pre-generated summaries
- 12 publishers across 43 domains identified, including Condé Nast, Hearst, Axel Springer, News Corp, Reuters, AP
- Partner summaries took 70% of top-3 ranked positions vs 23% for positions 7-10 in 1,000 test cases
OpenAI's partner content arrives in ChatGPT pre-summarized while the rest of the web gets raw scraps
The Decoder · 27 October 2026
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