Opply raises $7.5M to deploy agentic AI in consumer goods operations

The platform, called Opply Brain, uses AI agents to manage procurement, supplier payments, and compliance across the UK, Europe, and North America. Unlike general-purpose AI, Opply relies on proprietary operational data from supplier networks to make purchasing decisions, such as balancing minimum order quantities against cash flow. The system executes routine tasks like chasing confirmations and matching invoices, while significant commercial decisions, such as changing suppliers or accepting new prices, require customer approval.

Opply also offers financing, paying suppliers on their terms while brands repay within up to 90 days. The company cites customer results including 40% cost reductions and a 12-fold return on investment, though these are company-reported figures rather than independent averages. The funding will support expansion to more CPG brands, aiming to streamline the complex workflow between sourcing, production, and logistics.