Pinterest adds AI beauty guides to turn Pins into salon plans
Pinterest launched Beauty Guides on Tuesday, an AI feature that turns saved beauty-related Pins—like hairstyles or nail designs—into practical action plans for salon visits. Powered by the company’s Pinterest Intelligence, the guides translate user-friendly terms into professional jargon (e.g., balayage, root melt) and provide details such as estimated time, cost ranges, and maintenance tips…
Key points
- Pinterest’s *Beauty Guides* use AI to convert saved beauty Pins into salon-ready plans with terms, time, cost, and maintenance details
- Feature launched for hairstyle, color, nail shape, and finish categories, triggered by tapping *Get the Guide*
- Powered by *Pinterest Intelligence*; no subscription or additional cost mentioned in the announcement
The move reflects Pinterest’s strategy to embed AI into everyday user workflows by addressing a gap in beauty planning. While the feature offers convenience—such as knowing a balayage may cost into the hundreds—it remains limited to visual inspiration already saved by users. No pricing or availability details beyond the launch were provided.
Pinterest’s AI now turns beauty Pins into action plans
TechCrunch AI · 6 October 2026
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