Salesforce to acquire Braze for nearly $5.7B in enterprise value
Salesforce announced an agreement to buy Braze, an artificial‑intelligence‑powered marketing platform, for nearly $5.7 billion in enterprise value, pricing the transaction at $47.50 per share.
Key points
- Salesforce agreed to acquire Braze for about $5.7 billion enterprise value.
- Deal values Braze at $47.50 per share.
- Transaction is slated to close in February 2027.
The deal, expected to close in February 2027, adds Braze’s real‑time customer‑engagement and personalization tools to Salesforce’s Marketing Cloud, extending the company’s generative‑AI strategy across its product portfolio.
Analysts say the acquisition could tighten Salesforce’s lead over rivals such as Adobe and Oracle in the enterprise marketing arena, while giving Braze access to Salesforce’s global sales force and cloud infrastructure. The transaction remains subject to customary closing conditions.
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