Trump orders AI rebrand to 'Super Intelligence' in executive order
President Trump signed an executive order in late September directing federal agencies to replace the term "artificial intelligence" with "Super Intelligence" (or "SI"). The administration argues that current AI systems amplify human ingenuity rather than merely imitating intelligence. This move follows a pattern of other rebrands, such as the Gulf of America, and is seen by some as a political…
Key points
- Trump signed an executive order rebranding AI as "Super Intelligence" for government use.
- ICE issued a request for "SI-powered" surveillance for detention facilities.
- Only Musk and Zuckerberg consistently used the new term in recent earnings calls.
One month later, adoption is mixed. Government solicitations, including an ICE request for "SI-powered" surveillance, now use the new term, though some agencies like the NIH and FTC have shown inconsistencies or continued use of "AI." Defense Secretary Pete Hegseth and other officials have still used "AI" in public statements. The executive order also mandates that federal leaders draft a new legislative definition for "Super Intelligence" by the end of the month.
In the private sector, compliance is sparse. While Elon Musk and Mark Zuckerberg have used the term in earnings calls, executives from Amazon, Microsoft, and Alphabet largely continued to say "AI." Trump criticized the Wall Street Journal for not adopting the new terminology, suggesting future rules may ban "artificial intelligence" from government documents. Critics worry that turning the terminology into a partisan marker will hinder the national conversation about AI's impact on jobs and society.
The story so far
2 episodes →- Trump orders AI rebrand to 'Super Intelligence' in executive orderthis story
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
More in Policy & Regulation
All →- Anthropic and OpenAI set up election war rooms amid AI misinformation risks · 2 src
- The New York Times and other publishers sue Brave Software for allegedly scraping content and selling it to AI companies · 4 src
- Anthropic updates Claude to block recreation of existing video games · 28 src
- UK agency says AI-powered malware likely to target critical infrastructure by 2028 · 1 src
- Anthropic warns it is close to recursive self‑improvement · 1 src
Comments
via GitHub Discussions