Developing story · 2 episodes · 15 Oct to 20 Oct
AI Adoption Meets Consumer Distrust
The saga tracks the growing disconnect between widespread AI adoption for productivity and persistent consumer skepticism. The latest episode highlights how marketers must now segment audiences based on their specific AI usage patterns to address this trust gap.
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Opinion: audience uses AI but distrusts it, marketers should segment by usage
New YouGov data shows that 89% of U.S. adults have at least one concern about AI, yet 55% use AI tools at least weekly. Among those with concerns, the same 55% use AI weekly, while 61% of people…
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Meta survey finds 76% of APAC small businesses report AI productivity gains
A YouGov study commissioned by Meta surveyed 3,983 small business owners across nine Asia-Pacific markets between August 6 and September 2, 2026. The survey found that 84% of respondents currently…
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MetaYouGovZayyaPew Research CenterFacebookTwitterMIT Technology ReviewHusnul KhotimahRishad DsouzaWill Douglas Heaven