Developing story · 2 episodes · 21 Sept to 21 Sept
Balancing AI and Human Touch in Marketing
The series follows the debate over the growing use of AI‑generated content in marketing and the push to limit it. The latest episode shows Adobe emphasizing that human taste remains crucial for small‑business AI marketing, suggesting a continued need for human oversight.
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Adobe says human taste matters for small business AI marketing
Adobe’s research shows that 66% of small businesses already use AI for marketing, yet 64% feel the technology makes brands blend together. The study highlights “taste” – a business’s individual…
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Opinion: marketers should produce fewer AI‑generated assets to avoid bottlenecks
The author argues that while generative AI can churn out dozens of marketing assets quickly, most organizations cannot absorb that volume because approval processes are already overloaded. Adobe’s…
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