Adobe says human taste matters for small business AI marketing
Adobe’s research shows that 66% of small businesses already use AI for marketing, yet 64% feel the technology makes brands blend together. The study highlights “taste” – a business’s individual perspective and creative judgment – as a key differentiator, with 56% of owners believing the advantage will go to whoever has the best taste. At the same time, 63% of owners say they second‑guess their…
What you can do with it
AI at Work →Generate social graphics with Adobe Express
What you get You can schedule posts across channels.
Creates draft designs.
- Who for
- marketers and founders
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Generate social graphics
- Customize brand assets
- Schedule posts across channels
How to set it up · From the article
- Prompt Adobe Express for an initial visual concept
- Apply your brand colors, fonts, and imagery to the draft
- Use Magic Resize to create versions for each platform
- Schedule posts with the content scheduler
Watch out Results depend on prompt quality; vague prompts yield generic drafts
Key points from the news
- 66% of small businesses already use AI for marketing, but 64% say it makes brands blend together.
- 56% believe advantage goes to whoever has the best “taste,” while 63% second‑guess their design and content decisions.
- Adobe recommends using AI tools like Express for first drafts, then refining with brand colors, fonts, and personal judgment.
In an interview, Adobe Vice President Parimal Deshpande explained that AI tools like Adobe Express should serve as a starting point, not the final product. He advises entrepreneurs to generate an initial draft with clear prompts, then refine the output using their own brand colors, fonts, and imagery, and finally use features such as magic resize and the content scheduler to publish across channels. The overall message is that while AI removes technical barriers, the human element of taste and confidence remains essential for standing out.
The story so far
2 episodes →- Adobe says human taste matters for small business AI marketingthis story
Adobe’s Parimal Deshpande on Why Human Taste Matters in the AI Era
Small Business Trends · 21 September 2026
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This text was published by Small Business Trends and written by Leland McFarland. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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