Danny Sullivan news
The latest Danny Sullivan news, : B2B marketing shifts to AI visibility and revenue metrics by 2027.
2 stories mentioning Danny Sullivan since 15 October 2026, newest first, each with its sources and discussion. Follow to see new ones on your front page.
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B2B marketing shifts to AI visibility and revenue metrics by 2027
B2B marketing is moving away from traditional metrics like MQLs and last-click attribution, which no longer reflect how buyers research products. As buyers increasingly use AI answer engines and private communities,…
1 sourceMarTech -
Duane Forrester forecasts SERP default shift between 2028 and 2030
Duane Forrester of CitationIQ predicts that Google’s ranked results page (SERP) will stop being the default first response for most US queries between 2028 and 2030. He clarifies that this is a forecast, not a…
1 sourceSearch Engine Journal
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As of 27 October 2026: B2B marketing shifts to AI visibility and revenue metrics by 2027. B2B marketing is moving away from traditional metrics like MQLs and last-click attribution, which no longer reflect how buyers research products.