MarTech conference to host panel on making AI adoption stick for marketers
MarTech announced a live panel titled “Beyond deployment: How to lead the change and make AI adoption stick” for its conference on Nov. 4, 2026. The session will focus on helping marketing leaders turn AI apprehension into confident, high‑value execution by addressing cultural and operational friction, amplifying human expertise, and building psychological safety.
Key points
- Panel on AI adoption will be held at MarTech Conference on Nov. 4, 2026.
- Panelists include Kim Brainard (ABG), Harry Browne (Tinuiti), and Melissa Reeve (Hyperadaptive Solutions).
- Session aims to help marketers build trust, address friction, and embed AI workflows.
The panel is moderated by Greg Kihlstrom, principal at The Agile Brand, and includes Kim Brainard, founder of ABG; Harry Browne, VP of TV, audio, and display innovation at Tinuiti; and Melissa Reeve, founder of Hyperadaptive Solutions. Attendees will learn how to identify subtle barriers to AI integration, embed AI‑driven workflows while preserving strategic intuition, and foster continuous learning across teams. A live Q&A will follow, giving participants direct access to the cross‑functional leaders.
MarTech, owned by Semrush, notes that the content is written by its staff or contractors. The event underscores the growing need for people‑first approaches to AI rollout in marketing departments.
The story so far
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Beyond deployment: How to lead the change and make AI adoption stick
MarTech · 2 November 2026
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This text was published by MarTech and written by Mike Pastore. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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