Adobe reports 52% of holiday shoppers use generative AI
Adobe’s holiday marketing calendar insights show that 57% of consumers prefer email for seasonal brand communications, while 34% favor direct mail and 27% opt for SMS. The study of 1,003 U.S. shoppers also found that 52% use generative AI tools—such as assistants that compare products or suggest gifts—to support their holiday purchases.
What you can do with it
AI at Work →Draft holiday email and ad copy fast, using Adobe GenStudio
What you get You can draft email campaigns and create social ads.
Produces on-brand email, ad and display copy for different audiences.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Draft email campaigns
- Create social ads
- Generate display banners
Watch out Requires accurate product data and human review
Adobe GenStudio for Performance Marketing in the tool directory
Key points from the news
- Adobe found 52% of holiday shoppers use generative AI tools for shopping
- 32% of respondents ignore ads that appear too early, and 1 in 10 would unsubscribe
- Gen Z shoppers are 89% more likely than older generations to prefer app notifications
The research warns that sending promotions too early can backfire: 32% of respondents ignore early ads and one in ten say they would unsubscribe. Younger shoppers and device users show distinct channel preferences, with Gen Z 89% more likely to want app notifications and iOS users 37% more likely than Android users to prefer that channel. Adobe promotes its GenStudio for Performance Marketing platform as a way to generate on‑brand creative variations across email, paid media and display, but stresses that human oversight remains essential.
For small businesses, the practical takeaway is to start with email, verify product and pricing data across all touchpoints, and use AI‑assisted tools like GenStudio to speed up content creation while still reviewing for accuracy.
52% of Holiday Shoppers Use Generative AI, Adobe Finds
Small Business Trends · 30 October 2026
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This text was published by Small Business Trends and written by Leland McFarland. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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