Ahrefs reports 69% of marketers publishing more AI content than a year ago
Ahrefs surveyed 301 marketers for a second year, finding that 280 respondents (93%) now use AI to create or assist content, up from 87% last year. The share of marketers publishing a larger portion of AI‑generated material rose to 69%, and among AI users it reaches 74%. Respondents said AI speeds production: 85% report faster output, with 47.9% feeling much quicker.
Key points
- 93% of surveyed marketers now use AI for content, up from 87% a year earlier.
- 69% say they publish more AI content than last year; among AI users the figure is 74%.
- 85% report faster content creation with AI, and 83% of AI users favor Claude.
The study also shows growing adoption of specific tools—83% of AI users rely on Claude, 76% on ChatGPT, and 58% on Gemini. Use of AI for data analysis, image creation and keyword clustering more than doubled since the prior survey. Trust remains cautious: two‑thirds trust AI‑generated content only with human review, and only 2.7% trust it without review. Savings of $1,001‑$2,000 per month were reported by those who said AI cut writer costs, while 78% do not disclose AI assistance to site visitors.
The story so far
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69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
Ahrefs Blog · 30 September 2026
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