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Ahrefs

4 stories since 16 September 2026, most recently: Study finds AI search cites top results more often; source order swap has limited effect.

4 stories mentioning Ahrefs, newest first, each with its sources and discussion. Follow to see new ones on your front page.

  1. Study finds AI search cites top results more often; source order swap has limited effect

    Researchers Sriram Selvam and Anneswa Ghosh posted a preprint on arXiv describing experiments with a GPT‑5.4 search agent that uses Exa as its backend. The agent answered 130 common questions, and the authors examined…

    1 source
    Search Engine Journal
  2. AI Overviews cut click‑through rates up to 23% for French sites, data shows

    Ahrefs tracked 963 French domains before and after Google rolled out AI Overviews on July 22, 2026. Data scientist Xibeijia Guan analyzed the nine‑day window and found overall click‑through rates (CTR) fell 3.4%, while…

    1 source
    Ahrefs Blog
  3. Opinion: AI marketing trends in 2026 show new roles, AI visibility and agentic commerce

    Ryan Law, Ahrefs’ Director of Content Marketing, outlines eight AI‑driven marketing trends he has observed over the past year, backing each with search‑interest data. New job titles such as “AI marketing director” and…

    1 source
    Ahrefs Blog
  4. Enterprise & Industry new

    CookieYes Unveils MCP Server for AI‑Driven Cookie Consent Management

    CookieYes, a consent‑management platform used by more than 2 million sites, has launched a Model Context Protocol (MCP) server that lets users manage cookie banners through AI assistants such as Claude and ChatGPT. The…

    1 source
    adnkronos.com

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Study finds AI search cites top results more often; source order swap has limited effect (17 September 2026).