AI overviews appear for 83% of branded searches
ai overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third‑party sources like wikipedia, youtube and linkedin a bigger say in how a brand appears in search results. ahrefs analyzed 232.8 million us desktop google search‑result crawls from july to september 2026, consisting of 92.5 million branded‑keyword crawls and 140.2 million…
Key points
- ai overviews appeared in 82.91% of branded queries as of september 29 2026
- 63 of 100 brand‑name queries had an ai overview by september 30, 76.2% in position one
- only 3.4% of ai overviews mentioned competitors; wikipedia led external citations at 72%
The story so far
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AI Overviews Currently Appear for 83% of Branded Searches
Ahrefs Blog · 2 October 2026
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