Albertsons adds Safeway shopping experience to ChatGPT
Albertsons Companies has expanded its partnership with OpenAI to launch a new Safeway shopping experience within ChatGPT. This feature allows shoppers to plan meals, build carts, and check out directly through the AI assistant. Users can start with a recipe, a photo, or a simple request like planning pizza night, and ChatGPT will surface relevant products and savings before directing them to…
Key points
- New Safeway experience in ChatGPT lets shoppers plan meals and check out directly.
- Albertsons uses ChatGPT Enterprise and OpenAI API to streamline internal retail operations.
- The AI shopping feature is planned to expand to Albertsons, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb.
The retailer is also using ChatGPT Enterprise and the OpenAI API to streamline internal operations across its more than 2,200 stores. Teams are deploying AI to improve decision-making, accelerate workflows, and generate data-driven promotional insights. Jill Pavlovich, SVP of Digital Customer Experience at Albertsons, described the move as a practical way to reduce friction in everyday shopping.
According to dunnhumby’s February 2026 United States Consumer Trends Tracker, shoppers are more open to using AI for groceries than for other purchases. Albertsons plans to expand this capability beyond Safeway to other brands in its portfolio, including Albertsons, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb. The initiative combines predictive models with generative AI to offer personalized assistance for both customers and internal merchants.
How Albertsons Companies is reimagining retail from the inside out
OpenAI · 1 October 2026
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