OpenAI launches virtual try-on and favorites features for ChatGPT shopping
OpenAI announced the global launch of two new shopping features for ChatGPT: a virtual try-on function that lets users visualize clothing on themselves via uploaded photos, and a Favorites feature to save products for later reference. Both features leverage the newly launched ChatGPT Images 2.5 model, which OpenAI claims improves lighting, texture, editing reliability, and reduces latency. The…
What you can do with it
AI at Work →Test virtual outfits for ads with ChatGPT
What you get See how outfits fit before buying, using your own or product images-no app download needed.
Upload a selfie.
- Who for
- marketers
- Cost
- included in a tool you already have
Use it for
- Test virtual outfits for ads
- Compare products side-by-side
- Share try-on results in chats
Watch out No purchase connection-only visual previews, not checkout
ChatGPT in the tool directory · 8 changes covered
Key points from the news
- OpenAI launched virtual try-on and Favorites features for ChatGPT shopping globally.
- Both features use the ChatGPT Images 2.5 model for improved image generation and editing.
- Users can upload selfies or item images to visualize clothing or save products for later.
While the virtual try-on feature allows users to upload selfies or item images to see how clothing might look, the Favorites function enables saving products to a personal library within the app. OpenAI noted these tools build on prior shopping experiments, including a discontinued instant checkout feature. The company also highlighted broader use cases, such as generating shopping lists from style descriptions or identifying celebrity-worn items available for purchase, positioning ChatGPT as a competitor to platforms like Pinterest and Google in fashion inspiration.
Model page: ChatGPT Images 2.5 →
ChatGPT vs Gemini: How Their Visual AI Capabilities Compare
analyticsinsight.net · 30 September 2026
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This text was published by analyticsinsight.net and written by Soham Halder,Manisha Sharma. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
7sources- What surprised me about GPT-6 wasn't the image quality, but its 'ability to see things through to the end'Press · note.com ·
- ChatGPT can now virtually try on clothes for youPress · TechCrunch AI ·
- How to Use ChatGPT, Claude, and Gemini for Different Tasks | AI Tool Selection Strategies Not Based on Model PerformancePress · note.com ·
- [2026 Latest] Which one should I use after all? A complete guide to the differences and optimal solutions for major AIs (ChatGPT, Claude, Gemini, Perplexity)Press · note.com ·
- [For AI Beginners] ChatGPT or Gemini: Which One Should You Choose? How to Decide Without Getting LostPress · note.com ·
- ChatGPT Work Beats Gemini Spark in Professional AI TestsPress · geeky-gadgets.com ·
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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