Evernote reports higher trial-to-paid conversion via ChatGPT Ads

In the first month, approximately 25% of desktop visits from these campaigns resulted in new account creation. More significantly, new users from these ads converted from free trial to paid subscription at a rate 10–20% higher than Evernote’s historical average for paid acquisition channels earlier in the year. The company attributes this success to reaching an audience already engaged with AI tools who needed a place to organize the information they were creating.

Evernote describes these early results as encouraging and directional. The team is now testing whether this performance holds as the channel scales. Future plans include developing dedicated landing pages and exploring additional use cases to make the connection between Evernote and AI workflows more tangible for prospective customers.