Google Ads adds AI Brief in seven languages and new AI Max reporting
Google Ads announced that the closed‑beta of its AI Brief tool is expanding to seven additional languages: Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. AI Brief allows advertisers to steer AI Max with detailed context about their business, audience, and key messaging.
Key points
- AI Brief closed beta expands to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
- AI Brief lets advertisers give detailed business, audience, and messaging context to guide AI Max.
- New reporting shows a unified view of search terms, creative assets seen, and landing page clicks.
The rollout also includes a new AI Max reporting feature in Google Ads that provides a single, unified view of the search‑ads journey. It shows which search terms triggered ads, the creative assets users saw, and the exact landing page they visited, giving advertisers clearer insight into AI‑driven performance. Google said further details and broader availability will be shared later this year.
We’re bringing AI Brief to more languages and adding a new AI Max reporting feature.
Google Ads & Commerce Blog · 23 September 2026
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