Google tests buying from Flipkart via Gemini and AI Mode in India
Google is piloting a new commerce feature for shoppers in India that adds a “Buy” button to select Flipkart product listings shown in Gemini and the AI Mode interface. When users tap the button, they are taken to a Flipkart‑branded checkout flow without leaving the AI experience. The early test is limited to a small set of products – smartphones, electronics and mobile accessories – and to a…
Key points
- Google is testing a “Buy” button on Flipkart listings in Gemini and AI Mode for a limited set of products in India.
- The test currently includes smartphones, electronics and mobile accessories and may expand to more users and products in October.
- Google previously launched the Universal Commerce Protocol and invested about $350 million in Flipkart in 2024, but the checkout flow now uses Flipkart’s own interface.
The move follows Google’s earlier launch of the Universal Commerce Protocol, an open standard meant to let AI agents handle checkout steps for retailers. Google also invested about $350 million in Flipkart in 2024, giving it a minority stake. Competitors such as OpenAI and Amazon are similarly adding shopping capabilities to their AI offerings, but the current test only shows the direct‑buy option for Flipkart, not for other merchants.
Google said it is “always testing new features and experiences to help people discover and connect with businesses more easily,” and declined to share further details. Flipkart did not comment on the test.
The story so far
4 episodes →- Google tests buying from Flipkart via Gemini and AI Mode in Indiathis story
Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
TechCrunch AI · 27 September 2026
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