Opiversal CEO says AI search reshapes ecommerce
In a MarTech interview, Lucas Tieleman, CEO and co‑founder of Opiversal, explains how AI‑driven search is altering online shopping. He notes that traditional six‑word queries on standard engines have been replaced by average 24‑word, context‑rich questions that include adjectives, use cases, and personal preferences.
Key points
- Average LLM‑driven queries have grown to roughly 24 words, versus about six words for traditional Google searches.
- Lucas Tieleman says bots now drive most research traffic, shifting focus from impressions to AI‑driven discovery.
- He advises retailers to prioritize highly structured, conversational data and FAQs in AI and ad platforms to remain discoverable.
Tieleman says autonomous bots now generate most research traffic, a shift he calls the "reality of agentic shopping," even though they are not yet completing purchases. He argues that marketers should stop chasing a single correct answer and instead test multiple paths, using AI‑native technology to create custom landing pages and structured product feeds. Retailers are urged to feed highly structured data, conversational attributes, and detailed FAQs into AI and advertising platforms to stay discoverable as AI search becomes the primary discovery channel.
The story so far
3 episodes →- Opiversal CEO says AI search reshapes ecommercethis story
AI search is changing ecommerce forever
MarTech · 23 September 2026
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This text was published by MarTech and written by Mike Pastore. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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