GTM teams are losing track of their AI agents
Ninety‑three percent of go‑to‑market teams have deployed at least one AI agent, but almost a third cannot say how many agents are acting on their records. Thirty percent of respondents reported that actions were taken without an audit trail, highlighting a gap in oversight.
Key points
- 30% of teams found AI actions without an audit trail.
Governance remains unsettled: 42% of respondents say a cross‑functional committee owns the GTM AI strategy, 19% say no one owns it, and 18% designate RevOps. Sixty‑six percent of teams report having more work than they can handle, and only 8% have enough staff for both day‑to‑day operations and strategic projects.
GTM teams are losing track of their AI agents
MarTech · 25 September 2026
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This text was published by MarTech and written by Constantine von Hoffman. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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