Jon Miller launches Phave, an AI-powered marketing automation platform for B2B
Jon Miller, co‑founder of Marketo, announced the launch of Phave, an AI‑powered marketing automation platform aimed at enterprise B2B teams. After two years in stealth, the platform is now used by ten companies, according to Miller. Phave builds on Miller’s experience at Engagio, which he sold to Demandbase in 2020, and seeks to replace the rigid, rules‑based logic of legacy MAPs with AI…
What you can do with it
AI at Work →Build B2B campaigns two to three times faster, right inside Phave
What you get You can create and launch personalized campaigns in minutes instead of hours.
Uses AI reasoning and playlists to sequence tactics per buyer, handling ambiguity.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Personalize outreach
- Optimize campaign timing
- Prevent overlapping emails
Watch out Designed for enterprise B2B, may be overkill for small teams
Key points from the news
- Phave launched after two years in stealth, now serving 10 enterprise B2B companies.
- Replaces static rules with AI reasoning models and dynamic “playlists” that order tactics per buyer.
- Exposes 319 tools via Model Context Protocol; early users report 2‑3× faster campaign builds.
Phave treats contacts, accounts and buying groups as first‑class objects, assigning intent scores and creating personalized buyer journeys. Its core innovation is the “playlist” – a dynamic sequence of tactics that the system orders for each buyer based on real‑time behavior. The platform also exposes 319 tools through the Model Context Protocol, allowing AI agents and external tools to trigger actions. Early adopters say campaign build times are two to three times faster, and the system automatically resolves overlapping campaigns by acting as a centralized traffic controller.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
MarTech · 23 September 2026
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