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Marketing & Small Businessupdated 3 min read

Meta launches AI game tools Horizon Create and Studio for mobile and browser

Meta introduced Horizon Create and Horizon Studio at its Meta Connect event on September 24, 2026. These AI-powered tools aim to let creators build 2D or 3D mobile games from an idea to a publishable product without traditional game development barriers like months of work or expensive hardware. Horizon Create, a mobile app, lets users describe their game in natural language, with an AI agent…

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What you can do with it

AI at Work →
Horizon Create by Meta

Create viral mobile games with Horizon Create

What you get You can test concepts before full dev.

Generates game worlds, characters, and mechanics from natural-language descriptions.

Who for
marketers
Cost
free
Effort
minutes

Use it for

  • Create viral mobile games
  • Test concepts before full dev

How to set it up · From the article

  1. Sign up for the waitlist on Meta’s developer site
  2. Open the **Horizon Create** app and describe your game idea
  3. Review the generated build, request changes via text, and iterate

Watch out Early access only; waitlist required; monetization details pending

Try it ↗ What happened · Unite.AI, theverge.com Get more customers not open to everyone yet

Horizon Create in the tool directory

Key points from the news

  • Meta’s **Horizon Create** app generates full 2D/3D mobile games from text descriptions in the background
  • **Horizon Studio** browser tool merges natural-language prompts with visual editing for game refinement
  • Games published via these tools get native distribution on **Facebook, Instagram, and Horizon** with monetization options

Meta positions these tools as part of its broader Horizon ecosystem, enabling native distribution across Facebook, Instagram, and Horizon. Games published through them gain visibility based on player engagement, stability, and cultural relevance. Monetization options include in-game purchases and the Meta Horizon Creator Fund, with details forthcoming. Safety measures include automated content reviews, age ratings, and existing youth protections from Meta’s platforms. Early access is open via a waitlist, with broader rollout planned soon.

Full story from Unite.AIOpen source ↗

Meta Introduces Horizon Create and Horizon Studio AI Game Tools

Unite.AI · 24 September 2026

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This text was published by Unite.AI. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗

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MetaSaxs Persson

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