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Marketing & Small Businessupdated 3 min read

Meta introduces Horizon Create and Horizon Studio AI game tools

Meta announced Horizon Create and Horizon Studio, two AI-powered game-creation tools, at Meta Connect on September 24, 2026. Horizon Create is a mobile app and Horizon Studio is a browser-based tool that allow users to generate 2D or 3D mobile games from natural language prompts, with features like progression systems, multiplayer support, and asset iteration. The tools are built on the Meta…

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What you can do with it

AI at Work →
Horizon Create by Meta

Create viral mobile games with Horizon Create

What you get You can test concepts before full dev.

Generates game worlds, characters, and mechanics from natural-language descriptions.

Who for
marketers
Cost
free
Effort
minutes

Use it for

  • Create viral mobile games
  • Test concepts before full dev

How to set it up · From the article

  1. Sign up for the waitlist on Meta’s developer site
  2. Open the **Horizon Create** app and describe your game idea
  3. Review the generated build, request changes via text, and iterate

Watch out Early access only; waitlist required; monetization details pending

Try it ↗ What happened · techspot.com, techpowerup.com Get more customers not open to everyone yet

Horizon Create in the tool directory

Key points from the news

  • Meta introduced Horizon Create (mobile) and Horizon Studio (browser) AI game tools on September 24, 2026.
  • Both tools generate 2D or 3D mobile games from text prompts and support publishing to Facebook, Instagram, and Horizon.
  • The Verge notes Horizon has 300k monthly users, far below Roblox’s 123M daily active users, a detail not in other reports.

The articles agree on the core functionality, distribution via Facebook, Instagram, and Horizon feeds, safety checks including automated age ratings, and the tools’ role in Meta’s pivot toward mobile and AI integration. All three note that games created can be played instantly within social feeds without downloads and that engagement determines reach and visibility.

Only The Verge references Meta’s broader struggles with Horizon as a platform, citing its low user base compared to Roblox (300,000 monthly users vs. 123 million daily active users), and notes Meta’s recent pivot from VR to mobile. It also mentions skepticism about AI-generated game quality, a point not echoed in the other outlets.

Full story from Unite.AIOpen source ↗

Meta Introduces Horizon Create and Horizon Studio AI Game Tools

Unite.AI · 24 September 2026

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This text was published by Unite.AI. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗

Coverage and discussion

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The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.

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