Meta launches image-to-video AI in Advantage+ Creative
Meta announced at Advertising Week NY on October 6, 2026 that its image-to-video generative AI is now part of Advantage+ Creative for all advertisers. The feature lets merchants upload product images, which the AI turns into short video ads with motion effects such as zoom, pan and parallax, and MediaPost reports there is no additional cost.
What you can do with it
AI at Work →Turn product images into video ads, right inside Meta Ads Manager
What you get You can create video ads and test ad performance.
Generates short video ads from uploaded product images automatically.
- Who for
- online shops and marketers
- Cost
- free
- Effort
- minutes
Use it for
- Create video ads
- Test ad performance
- Scale creative inventory
How to set it up · From the article
- Upload product images to Advantage+ campaign
- Enable Catalog Video if catalog linked
- Compare performance metrics in Ads Manager
Watch out Only works within Meta Advantage+ Creative
Key points from the news
- Meta launched its image-to-video generative AI in Advantage+ Creative on October 6 2026 at Advertising Week NY.
- The AI creates short video ads from uploaded product images at zero additional cost, per MediaPost.
The rollout also includes Ads Creative Studio with AI‑powered performance analysis and video editing, and a Catalog Video option that automatically generates slideshow‑style videos from product catalogs.
Meta Officially Launches Image-to-Video AI in Advantage+ Creative
note.com · 19 October 2026
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