Semrush and Moz compared on pricing, keyword data, and AI search features
Semrush and Moz both offer SEO and AI‑search capabilities, but they differ in data depth, pricing, and workflow breadth. Semrush’s keyword database holds over 29.2 billion keywords across 142 markets and a 317 million‑plus AI‑prompt library, with daily updates for keywords and prompts. Its plans start at $139.95 per month for SEO only and $199 per month for combined SEO and AI visibility. Moz…
What you can do with it
AI at Work →Draft SEO briefs in minutes, right inside Semrush
What you get You can quickly create a content brief with keyword and AI prompt data without leaving the platform.
Generates SEO briefs, suggests keywords, structures, and metadata.
- Who for
- marketers
- Cost
- paid from $199 per month
- Effort
- minutes
- Already included in
- core SEO + AI visibility plan
Use it for
- Research keywords
- Track AI prompts
- Plan content
How to set it up · From the article
- Enter the target keyword or URL in Semrush’s research tool.
- Click “Generate SEO brief” and review the suggested structure and metadata.
Watch out Requires paid subscription; daily tracking only on higher-tier plans
Not for everyone Paid subscription only
Semrush in the tool directory · 2 changes covered
Key points from the news
- Semrush’s keyword database exceeds 29.2 billion items; Moz offers about 1.25 billion suggestions.
- Daily keyword and AI‑prompt updates start at $199 per month for Semrush; Moz updates weekly at $99 per month.
- Moz’s backlink index lists 45.5 trillion links across 1 billion domains, slightly larger than Semrush’s 43 trillion.
The guide illustrates each platform with real‑world use cases. Semrush’s workflow let the author trace a traffic dip for amerisleep.com, view AI prompts tied to a page, and generate an SEO brief in minutes. Moz’s Link Intersect tool helps identify backlink opportunities by comparing competitor link profiles and sorting by Domain Authority. Both platforms also sell add‑on toolkits for advertising, social, local, and digital PR, though Semrush bundles many of these into higher‑tier plans.
Choosing between them hinges on scope: teams needing deep keyword research, daily tracking, and cross‑channel marketing may favor Semrush, while those focused on backlink analysis, larger crawl limits, and a lower entry price may prefer Moz.
The story so far
2 episodes →- Semrush and Moz compared on pricing, keyword data, and AI search featuresthis story
Semrush vs. Moz: Which is better in 2026?
Semrush Blog · 21 October 2026.png)
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This text was published by Semrush Blog and written by Luke Harsel. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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