Meta launches Ray-Ban Meta Gen 3 in India with Ranveer Singh
Meta has announced Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, marking a significant expansion for the company's AI hardware division. The announcement coincides with the launch of the Ray-Ban Meta (Gen 3) smart glasses, which are now available in the Indian market. The new model features a slimmer design, up to nine hours of battery life, and a 12 MP…
Key points
- Ray-Ban Meta Gen 3 launches in India starting at INR 44,300 with 9-hour battery life.
- Ranveer Singh named the first brand ambassador for Ray-Ban Meta in India.
- Muse AI agent will soon enable hands-free, vision-based actions on the glasses.
In addition to the Gen 3 launch, Meta teased the upcoming Ray-Ban Meta Audio glasses, described as the lightest AI glasses at 43 grams. These audio-focused models will offer up to 12 hours of battery life on a single charge, with an additional 48 hours from the charging case. The company also confirmed that Muse, its AI agent, will soon be integrated into the glasses. This update will allow users to activate the assistant hands-free by name and enable it to act on visual inputs, such as identifying products or reading text in the user's field of view.
Model page: Muse →
Announcing Ranveer Singh as Brand Ambassador for Ray-Ban and Ray-Ban Meta in India along with Exciting New Updates to our AI Glasses
Meta Newsroom · 1 October 2026
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