OpenAI's Dots reaches 1 million users in a week as Amazon blocks access

Amazon responded by cutting off Dots – and Meta’s Muse – from its e‑commerce services, warning that agents that automatically buy the cheapest item would bypass the ads that fund the platform’s revenue model. The move signals a broader clash: search, booking and retail sites that rely on human‑driven ad impressions risk losing income if AI agents become the primary shoppers. Japanese firms and engineers are already debating a shift from traditional SEO to “AI Engine Optimization” (AIEO) and whether to expose APIs that let agents coexist or to follow Amazon’s restrictive stance.

The outcome of this conflict will shape how digital advertising, e‑commerce and the next generation of the internet evolve.