Opinion: AI answers lack the expertise to handle real-world business challenges

The core issue, according to Punwasee, is that AI lacks the ‘scar tissue’ of experience—having seen strategies fail due to unforeseen factors like internal politics or customer resistance. He estimates only 20% of strategy work involves analysis (where AI excels), while 80% involves execution, negotiation, and persuasion—areas where AI cannot assist. Punwasee warns that teams may blindly trust AI-generated strategies, missing hidden costs like lost revenue or misaligned relationships. The better question, he suggests, is not whether AI can perform a task, but whether it optimizes for long-term success in complex, human-driven environments.