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Marketing & Small Businessupdated 2 min read

Comscore report: Claude and Gemini gain ground on ChatGPT

Comscore released its Q2 2026 AI Intelligence Report, indicating that consumers are increasingly using multiple AI assistants rather than relying on a single platform. While ChatGPT remains the market leader, its share of total AI prompt volume dropped from 70% in January 2026 to 50% in June 2026. This shift reflects a broader diversification in user behavior as the competitive landscape expands.

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Key points from the news

  • ChatGPT's share of AI prompt volume fell from 70% to 50% between January and June 2026.
  • Claude's share of AI prompt volume increased from 2% to 11% during the same period.
  • Google's Gemini share nearly doubled, rising from 17% to 30% between January and June 2026.

The report highlights significant growth for competitors. Claude’s share of prompt volume rose from 2% to 11% over the same five-month period. Google’s Gemini also saw substantial gains, nearly doubling its share from 17% to 30%. Comscore data shows that mobile adoption is currently outpacing desktop, with AI assistant usage on mobile up 12% and on desktop up 25% since the start of 2025.

Smriti Sharma, Chief Analytics and Technology Officer at Comscore, noted that brands can no longer assume a single AI experience defines the market. The report suggests that understanding where consumers direct their queries and how AI responses influence brand visibility is becoming critical for growth strategies. The data provides a panel-based view of how AI usage and search behaviors are evolving together, offering insights for marketers and publishers navigating this fragmented landscape.

Full story from finance.yahoo.com · by Comscore, Inc. · via Search: ChatGPTOpen source ↗

Comscore's Latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT

finance.yahoo.com · 22 September 2026

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This text was published by finance.yahoo.com and written by Comscore, Inc.. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗

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ComscoreGoogleOpenAIChatGPTClaudeGeminiSmriti Sharma

The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.

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