Shadow Web for AI: Brands at Risk
A new trend is emerging where brands are creating separate versions of their websites or information specifically for AI search providers. This includes using structured data formats like llms.txt and agent-specific markdown pages to make content more accessible to language models. While this can be seen as a way to optimize for AI, it also raises concerns about the integrity of the information…
Key points
- Brands creating alternative versions of their websites for AI search providers
- Criticism about building a 'shadow web' to influence AI-generated content
- Concerns over verifying the authenticity of information across different formats
Why We Should Fear The Shadow Web We’re Building For AI via @sejournal, @chrisgreenseo
Search Engine Journal · 27 October 2026
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This text was published by Search Engine Journal and written by Chris Green. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
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