Shopify CEO says AI peer ratings didn't matter, but set expectations

Lütke noted that while the memo was controversial externally, it was largely accepted internally, with external press coverage actually reinforcing the shift. He observed that the cultural change has become self-sustaining, meaning he no longer needs to actively enforce these norms. He argued that employees who resist AI tools and "lay low" will struggle to become top performers in an environment where colleagues routinely use AI agents to increase productivity.

The CEO also addressed the quality of AI-generated work, referencing "slop grenades"—unread AI output passed to colleagues. He emphasized that companies should be explicit about their AI expectations to help misaligned employees find better fits elsewhere, rather than forcing them into roles where they cannot excel.