Trendos chief outlines citation audit to improve AI answer visibility

Rimolaityte explained that simply tracking brand rankings in traditional search results misses the real drivers of AI visibility. By comparing where competitors appear and where a brand does not, marketers can create a concrete worklist – updating product pages, contributing to review sites, or publishing structured Q&A content. She also advised keeping engine‑specific reports, assigning owners, and revisiting the audit regularly to see how source shares shift over time. The webinar concluded with a Q&A on using video content and on translating audit findings into client‑ready recommendations.