Opinion: use step-by-step prompts with Claude for richer blog posts
The author argues that asking Claude to generate an entire blog post in one prompt yields generic, dry text. Instead, they recommend breaking the workflow into discrete stages – keyword research, competitor analysis, angle selection, outline creation, and chunked drafting. By feeding Claude specific tasks such as finding "treasure keywords" (100–1,000 monthly searches), summarising gaps in…
What you can do with it
AI at Work →Draft blog posts in stages, guided by Claude, for higher SEO
Creates blog drafts step by step, incorporating keyword research and unique angles.
- Who for
- marketers
- Cost
- Price not stated
- Effort
- minutes
Use it for
- Research keywords
- Outline sections
- Refine tone
How to set it up · From the article
- Choose low‑competition keywords (100–1,000 searches).
- Ask Claude to outline 5‑8 H2 headings that solve reader problems.
- Generate each section in ~1,000‑character chunks.
- Upload the revised article as a Markdown style guide for future drafts.
Watch out Full features need Claude paid subscription
Claude in the tool directory · 2 changes covered
Key points from the news
- Break Claude writing into keyword research, outline, and chunked drafting instead of one‑shot generation.
- Target low‑competition keywords (100–1,000 searches) and ask Claude to identify gaps in top‑ranking articles.
- Feed the finished, manually edited Markdown article back to Claude to personalize its future output.
After the draft is assembled, the piece should be manually revised: replace generic phrasing with personal anecdotes, trim stiff conjunctions, and inject honest opinions. The revised article can then be saved as a Markdown style guide and uploaded to Claude’s Projects feature, allowing the model to mimic the writer’s voice in future drafts. Repeating this feedback loop gradually personalises Claude, turning it from a disposable tool into a collaborative partner that speeds up content creation while preserving the author’s unique tone.
Tips for writing blog posts with Claude! How to write without relying on one-shot generation
note.com · 21 September 2026
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