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Marketing & Small Business2 min read

YouTube adds shopping features to Ask YouTube AI search

YouTube announced new shopping capabilities for its experimental Ask YouTube conversational search tool at the Made On YouTube event on Sept. 23. When users look for reviews of a specific product, the search may present videos in a side‑by‑side comparison table that lists product attributes and categories based on the viewer’s preferences. After clicking a video, Ask YouTube lets the viewer ask…

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What you can do with it

AI at Work →
Ask YouTube by YouTube

Find product reviews in a comparison table on YouTube search

What you get You can compare creator reviews and product specs without leaving YouTube.

Shows side-by-side video reviews with product attributes.

Who for
marketers
Cost
free
Effort
minutes

Use it for

  • Compare product reviews
  • Ask follow-up questions
  • Track brand mentions

Watch out Only English-speaking users in the United States can access now

What happened · Search Engine Journal Make content faster

Ask YouTube in the tool directory

Key points from the news

  • Ask YouTube now shows product review videos in a side‑by‑side comparison table when users search for a specific product.
  • After selecting a video, users can ask follow‑up questions about the product directly on the watch page, including via voice on TV.
  • The feature is limited to English‑speaking US users and is rolling out gradually, with over 140 million users having engaged with Ask YouTube in June.

The feature remains an experiment. Help pages say it is currently available to a limited number of English‑speaking users in the United States on computers, mobile or TV, with gradual expansion. The watch‑page version is accessible to signed‑in users 13 and older in dozens of countries and languages. Sundar Pichai noted that over 140 million users engaged with Ask YouTube on the watch page in June. Brands and e‑commerce teams can use the shopping experience to see which creator reviews appear and what attributes are shown, though YouTube does not detail how videos are selected or where the attribute data comes from.

The story so far

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  1. YouTube adds shopping features to Ask YouTube AI searchthis story
Full story from Search Engine Journal · by Matt G. SouthernOpen source ↗

YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern

Search Engine Journal · 23 September 2026

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This text was published by Search Engine Journal and written by Matt G. Southern. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗

Topics · follow one to build your own front page
YouTubeGoogleAlphabetJohanna VoolichSundar Pichai

The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.

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