YouTube launches custom feeds powered by Gemini AI for US users
YouTube announced a new feature called Custom Feeds that lets users describe in plain language the kind of video recommendations they want, using Google's Gemini AI model to generate personalized feeds. The feature was unveiled at the Made on YouTube event and will roll out across web, mobile, and TV for US users starting next month. Users can save multiple custom feeds, which appear as…
Key points
- YouTube launches Custom Feeds, letting users describe desired video feeds via prompts powered by Gemini AI.
- Custom Feeds will roll out across web, mobile, and TV for US users starting next month.
- Users can save multiple custom feeds as dedicated tabs on the YouTube homepage.
While all sources agree on the core launch of Custom Feeds and its AI-powered, prompt-based nature, they differ in emphasis: CNET expands on the Ask YouTube tool’s evolution into a conversational AI for product comparisons and mentions risks of reduced video clicks; Wired highlights user testing and quotes from VP Emily Moxley about user desire for algorithmic control; Ars Technica notes non-AI updates like GIF support in comments and group chat expansion; TechCrunch contextualizes the feature within a broader trend of algorithm customization across platforms like Bluesky and Spotify.
The story so far
3 episodes →- YouTube launches custom feeds powered by Gemini AI for US usersthis story
YouTube will let you build your own algorithm with AI
TechCrunch AI · 23 September 2026
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This text was published by TechCrunch AI and written by Sarah Perez. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
4sources- YouTube promises custom feeds and a lot more AI later this yearPress · Ars Technica AI ·
- At its Made on YouTube event, YouTube unveils Custom Feeds, an LLM-powered feature that lets users generate and save tailored homepage video feeds, for US usersPress · wired.com ·
- YouTube Is Expanding Its AI Search to Be More Like Google’sPress · cnet.com ·
The headline, key points and digest above were generated by Digest AI's editorial model from the linked sources. Automated summaries can contain errors: the sources are the record. Spotted a mistake? Tell us. Published by Martin K., who runs Digest AI and handles corrections.
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