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Developing story · 2 episodes · 16 Sept to 21 Sept

OpenAI's Sponsored Agents Transform ChatGPT Advertising

The saga follows OpenAI's development of Sponsored Agents, a feature that lets ChatGPT users interact with brand-specific AI assistants. After testing the program and adding partners like HubSpot and Shopify, OpenAI now reports a $1 billion run‑rate, marking its emergence as a major advertising platform.

  1. OpenAI tests Sponsored Agents to let ChatGPT users chat with brand AIs

    OpenAI announced on September 16 that it has begun testing "Sponsored Agents" in the US. The system allows ChatGPT users to click on an ad and start a conversation with a dedicated AI agent…

    1 source
  2. OpenAI adds Sponsored Agents, HubSpot, Shopify to ChatGPT Ads, hitting $1 billion run rate

    OpenAI announced a suite of AI‑powered advertising features for ChatGPT. Sponsored Agents let users who click an ad start a clearly labeled conversation with a business‑sponsored AI, separate from…

    9 sources primary source HN 52
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