HubSpot updates AI tools with Agent Hub and Breeze Assistant
HubSpot has reorganized its AI offerings into two main hubs: Agent Hub (for autonomous agents) and Breeze (for in-app assistance and background services). Agent Hub consolidates previously separate tools like Content Agent, Campaign Agent, and Prospecting Agent, which now handle tasks like drafting blog posts, planning multi-channel campaigns, and identifying buying signals. Each agent…
What you can do with it
AI at Work →Launch multi-channel campaigns with Agent Hub
What you get You can draft blog posts and landing pages and personalize nurture emails by stage.
Plans a full campaign.
- Who for
- marketers and sales
- Cost
- included in a tool you already have
Use it for
- Launch multi-channel campaigns
- Draft blog posts and landing pages
- Personalize nurture emails by stage
How to set it up · From the article
- Enter your campaign goal in Campaign Agent (e.g., ‘Promote Product X to mid-market SMBs’)
- Review the auto-generated campaign plan, including channels and timelines
- Use Content Agent to draft assets (blog posts, social copy) from the plan’s briefs
- Pass follow-ups to Nurture Agent to auto-personalize emails by lead behavior
Watch out Drafts need manual editing to match your exact brand voice and tone guidelines
Key points from the news
- Agent Hub unifies prebuilt agents for marketing, sales, and billing, with no setup required beyond enabling them
- Breeze Assistant and Intelligence run on all plans, while AEO tools cost $50+/month for AI search visibility tracking
- Agents draft content, automate outreach, and resolve support tickets but require human oversight for accuracy
Breeze Assistant remains the primary in-app chat helper, while Breeze Intelligence enriches CRM records with data from Clearbit’s 200M+ company profiles. Pricing varies by plan—Agent Hub is included in Starter, Professional, and Enterprise, while search visibility tools (like HubSpot AEO) cost extra. The guide highlights limitations, such as agents’ reliance on HubSpot’s CRM data and the need for manual review of drafts.
The story so far
4 episodes →- HubSpot updates AI tools with Agent Hub and Breeze Assistantthis story
HubSpot AI tools: A complete guide to Agent Hub and Breeze
Zapier Blog · 28 September 2026
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