Developing story · 2 episodes · 16 Sept to 23 Sept
Aligning AI Strategy With Customer Value
The saga examines how businesses are misaligning their AI strategies with actual customer value and the need to leverage existing data. The latest episode argues that marketers must utilize current customer knowledge to gain a competitive edge in AI adoption.
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Opinion: marketers must leverage existing customer knowledge for AI advantage
Gartner’s 2026 CMO Spend Survey shows CMOs allocate 15.3% of marketing budgets to AI initiatives, yet only 30% say their organizations have mature or fully developed AI readiness capabilities.…
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Companies Measure AI Wrongly for Customer Value
In recent years, significant investments have been made in AI infrastructure compared to the funding allocated to building highways over decades. A new study by Epsilon and Forrester reveals that…
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