Gartner survey finds 13% of companies see real AI returns
The findings highlight a growing disconnect between AI hype and measurable business impact, urging firms to focus on outcome‑driven projects and cautioning investors about ROI expectations.
-
Marketers should align AI productivity gains with workflow to improve ROI
AI can speed up drafting and idea generation for marketing teams, but the article warns that faster drafts do not automatically translate into quicker campaign launches or higher business results.…
1 source -
Gartner survey finds 13% of companies see real AI returns
A Gartner survey of 2,002 CIOs and technology leaders presented at the Gartner IT Symposium in Orlando reports that only 13 percent of companies claim major or transformative returns from AI. The…
1 source