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Developing story · 2 episodes · 28 Oct to 2 Nov

AI Marketing Automation Adoption Saga

The series follows the rollout of AI marketing automation panels at the MarTech conference, highlighting efforts to help marketers adopt AI tools. After the latest announcement of a free November 4 panel, the initiative is moving toward broader engagement and practical implementation.

  1. MarTech conference to host panel on making AI adoption stick for marketers

    MarTech announced a live panel titled “Beyond deployment: How to lead the change and make AI adoption stick” for its conference on Nov. 4, 2026. The session will focus on helping marketing leaders…

    1 source
  2. MarTech hosts free Nov 4 panel on AI marketing automation

    MarTech, owned by Semrush, is hosting a free online panel discussion on November 4, 2026, titled "Marketing automation is dead. Long live marketing automation!" The session addresses the shift from…

    2 sources
Who and what
MarTechSemrushLuxury PresenceIterableMission MarTech LLCMO MarTechABGTinuitiHyperadaptive SolutionsFrans RiemersmaEric DatesMilton Hwang