G2 news
The latest G2 news, : B2B buyers increasingly trust AI agents over sales reps for vendor research.
2 stories mentioning G2 since 21 September 2026, newest first, each with its sources and discussion. Follow to see new ones on your front page.
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B2B buyers increasingly trust AI agents over sales reps for vendor research
Over 60% of B2B buyers use or plan to use AI agents in the software buying process, according to G2’s 2026 Buyer Behavior Report, The Evaluation Maze. These agents assist with research, shortlisting, and comparisons,…
1 sourceMarTech -
Quartile becomes technology partner for advertising in ChatGPT
Quartile announced a technology partnership that lets advertisers place ads inside ChatGPT using the company’s existing tools and workflows. The move targets the growing use of conversational AI for product discovery,…
2 sourcesUnite.AIfinance.yahoo.com
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As of 14 October 2026: B2B buyers increasingly trust AI agents over sales reps for vendor research. Over 60% of B2B buyers use or plan to use AI agents in the software buying process, according to G2’s 2026 Buyer Behavior Report, The Evaluation Maze.