Quartile becomes technology partner for advertising in ChatGPT
Quartile announced a technology partnership that lets advertisers place ads inside ChatGPT using the company’s existing tools and workflows. The move targets the growing use of conversational AI for product discovery, with ChatGPT reporting more than 1 billion weekly active users. Ads appear as clearly labeled, visually distinct units that do not influence the AI’s responses, aiming to preserve…
What you can do with it
AI at Work →Enables brands to run clearly labeled ads within ChatGPT conversations.
- Who for
- marketers, founders and online shops
- Cost
- Cost not stated
- Effort
- minutes
Use it for
- Drive product discovery during AI chat sessions
- Reach consumers in real-time conversational queries
- Integrate chat ads into existing media planning workflows
Watch out Ads are limited to clearly labeled placements and may not influence ChatGPT responses.
Key points from the news
- Quartile will enable advertisers to run ads in ChatGPT through its existing tools and workflows.
- ChatGPT has more than 1 billion weekly active users, according to the release.
- Quartile supports thousands of brands and manages billions of dollars in annual advertising spend.
CEO and co‑founder Daniel Knijnik said the partnership blends Quartile’s automation and data capabilities with its strategic expertise, allowing advertisers to extend their media strategies into conversational channels. Quartile already supports thousands of brands and manages billions of dollars in annual advertising spend across major commerce and digital platforms, and the new channel adds to its portfolio alongside partnerships with Amazon Ads and Walmart Connect.
Quartile Becomes a Technology Partner Supporting Advertising in ChatGPT
finance.yahoo.com · 21 September 2026
New technology partnership expands Quartile's AI-powered advertising capabilities into conversational discovery, combining advanced technology with the expertise of its customer strategy teams
NEW YORK, Sept. 21, 2026 /PRNewswire/ -- Quartile, the world's largest retail media optimization platform, today announced that it has become a technology partner supporting advertising in ChatGPT, expanding its capabilities into a new environment where consumers are increasingly using conversational AI (ChatGPT has more than 1B weekly active users) to discover products, evaluate options and make purchasing decisions.
The partnership enables participating advertisers to access advertising in ChatGPT through Quartile's existing tools and workflows, providing brands with another opportunity to reach consumers during moments of product discovery. ChatGPT Ads features clearly labeled ads that are visually distinct from ChatGPT responses, which are not influenced by ads.
This expansion also reflects the evolution of Quartile's experts + AI approach, combining advanced technology, automation, and data with the strategic expertise of experienced advertising professionals.
"AI is creating entirely new ways for consumers to discover products, but technology alone does not create a successful advertising strategy," said Daniel Knijnik, CEO and Co-Founder of Quartile. "Our experts + AI approach brings together the scale and speed of AI with the experience and judgment needed to turn those capabilities into meaningful business outcomes. Supporting advertising in ChatGPT is another step in that evolution."
As conversational AI changes how consumers research and make purchasing decisions, advertisers will need new ways to understand and engage with these emerging customer journeys. ChatGPT Ads are designed to provide relevant advertising during these moments of active discovery while maintaining a high-quality user experience built around transparency and trust.
Quartile's technology partner capabilities give brands a way to incorporate advertising in ChatGPT into their broader media strategies while leveraging the same technology and expertise they rely on across other advertising channels.
Quartile supports thousands of brands and manages billions of dollars in annual advertising spend across major commerce and digital advertising channels. Its technology and expertise have earned recognition from industry partners, including Amazon Ads and Walmart Connect, as well as customer-feedback platforms such as G2 and Trustpilot.
This text was published by finance.yahoo.com and written by PR Newswire. It is reproduced here with attribution so you can read it in full; the rights remain with the publisher. Read it at the source ↗
Coverage and discussion
2sources- Quartile Adds ChatGPT Advertising Access as Technology PartnerPress · Unite.AI ·
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